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About Us

Welcome to sandwell

Welcome to Sandwell Holiday Activities

Sandwell holiday activities invite all children and young people that live or go to school in the borough to join in activities during Easter, summer and winter holidays. You can get involved in enriching activities, create the best experiences and grow in confidence. We welcome you and your family to come and have fun, make new friends, try new things, learn new skills and make happy memories! There is so much to choose from during school holidays. We really do offer something for everyone.

We work alongside all providers on our website to establish safe environments for our children. Parents can be confident that their children are participating in quality services. We monitor the activities regularly to ensure your children are receiving the best services.

We believe that activities should be local and easy to get to, so we are working hard to ensure we have activities across the borough. Each town, including Oldbury, Rowley Regis, Smethwick, Tipton, Wednesbury and West Bromwich, offers plenty of holiday activities that your whole family will love!

How does it work?

If your child receives benefit related free school meals or has an EHCP, are Looked After or have No Recourse to Public Funding they will be issued a HAF code through Evouchers (a similar way to how you receive the food voucher codes during holidays) You will need your child’s Unique HAF code to book activities, you will receive 4 credits per child for Easter activities.

If you don’t meet the eligibility criteria but are looking for activities search our website for activities that provide universal or paid places or visit our Go Play partners who provide free activities for 6-12 years old right across Sandwell.

You can search activities by the location, activity type, age or keyword. Once you find an activity you like click show details and it will take you to the activity page where you can find out more. You can also save an activity for later (you can see all your saved activities by clicking the heart icon).

Our Vision

We believe every child should be able to access varied fun activities to make exciting school holidays with magical moments.

Our Mission

We support families during school holidays and ensure all the holiday activities are welcoming, trusted, local and offer great value.

Who Can Join?

Any child who lives or goes to school in Sandwell up to the age of 16 (or 25 with SEND) can join and book activities. Activities are predominantly for children between 5 to 16 years. However, we do have several family activities where little ones are welcome. We cater for all families regardless of circumstance. Some activities are free for everyone, and some ask for a contribution. We also offer free activities and food that support families in receipt of benefit-related free school meals. All our activities are designed to give quality experiences where caregivers assure they are getting great value.

Why Should I Join?

Holiday activities are a brilliant opportunity to try new things, from archery to zorbing we’ve got you covered! There is plenty of choice including different sports, music, dance, art, drama, cooking and much, much more. All activities are fun and engaging, helping children grow in confidence and learn new skills. We have holiday camp activities where you can leave your child, freeing up your time whilst they have lots of fun! or activities that you can do together as a family. Activities are inclusive and many providers cater for children with Special Educational Needs and Disabilities (SEND).

Our Providers

Your children are unique with their own interests and personalities. We work with partners from schools and council services, voluntary and community organisations, faith sector organisations and businesses. We ensure that there is variety and that your children can access activities that they really enjoy. All our providers offer a warm, friendly welcome, and they make sure children feel valued and included. Providers have qualified staff who are experienced in working with children, young people and families. They genuinely care about your children’s happiness and provide enriching experiences. We strive to ensure that children attending our activities are happy and have lots of fun. We hope they leave buzzing, having had the best time! Holidays can be magical and let us make memories that last a lifetime.

Our values

We value

We feel emotionally connected and offer great value to everyone and everything.

Are Fun!

Fun is at the heart of all our activities. We want children to create lifelong memories.

Offer opportunities

We offer a wide range of new activities for our children to pick and experience.


Parents can trust all our fun activities, which are safe and monitored for children of all ages.


We want everyone at Sandwell to feel welcomed, happy and valued.

We work with extensive providers, including schools, Local Authority, faith settings, community organisations, Community Interest, Companies and local businesses.

The Department for Education has invested funding into Sandwell Holiday Activities to support benefit related free school meals.
They recognised the need for enriching opportunities that involve children making new friends, exploring different things, visiting new places, learning new skills, and, most importantly, having a lot of fun! We couldn’t offer such a wide universal offer without the support of
Go Play Sandwell

We provide young people with enriching opportunities to support, engage and enable them to reach their full potential.
Our youth activities and young workers are adaptable, focused and flexible to shower light on the life of young people with the help of
Just Youth